Project

Mariscope

An international brand system that connects identity, technical product, commercial tools, digital experience and content production.

Client

Mariscope

Period

2022–day

Give a form consistent with what works under the surface.

Mariscope designs and builds ROV, towed systems, rooms and special solutions to explore and operate underwater. A technical offer developed between Germany and South America, intended for research, industry, energy, aquaculture, defense and rescue.

The project does not concern a single touchpoint. We have transformed the position into a system capable of crossing identity, information architecture, site, catalogs, technical cards, presentations, photography and institutional films without losing precision or recognisability.

Ambito

Brand, web, publishing, content

Presence

Europe and South America

Output

Site, catalogs, TDS, movies

Partnership

2022–day

01Rebranding and visual system

Technical, precise, recognizable. Without becoming cold.

Rebranding starts from a real voltage: Mariscope must communicate engineering reliability and, at the same time, the ability to build out-of-standard solutions. The new system combines a clear structure, a palette linked to the product and a sign that recalls protection, direction and depth.

The manual defines logotype, colors, typography, photography, illustration and applications. Not a collection of prohibitions, but a grammar that allows different locations and suppliers to produce consistent materials over time.

02UX and information architecture

A complex range must be explored from different perspectives.

ROV, cameras, towed systems, control units, sensors and accessories do not form a linear catalog. The UX design related products, applications and customization capabilities, so that each interlocutor can start from their problem and get to the necessary technical depth.

The site translates this architecture into reusable paths and components on desktop and mobile. The system was designed to support extensive catalogs, international markets and editorial updates without binding each page to a unique composition.

Application of Mariscope identity to desktop and mobile web experience

03Catalogs and technical cards

The documentation does not accompany the product. It's part of it.

A technical catalog must help to orientate without reducing complexity to a list of specifications. The general catalogue alternates families, comparisons, images set, product views and data, keeping readable an offer that includes vehicles, towed systems, consoles and dozens of accessories.

The Technical Data Sheet brings the same structure to the single system: configuration, performance, components, control units, manipulators, sonars and options become a story consultable by technical managers and buyers.

Double page of the catalogue dedicated to the Diavolo III ROV

04Technical and commercial instruments

The same grammar must work from the business card to a special configuration.

The visual system has been extended to business cards, presentations, commercial materials and documents dedicated to tailor-made projects. Each format changes density and objective, but maintains hierarchy, tone and recognisability.

For a supply destined to the Chilean firefighters, for example, the presentation makes understandable the complete set up of a technical vehicle through views, sections and components. The brand thus becomes a tool to explain value, not a decoration applied downstream.

Cover of the Technical Data Sheet Commander MK III Rescue

Technical presentation of a vehicle equipped for Chilean firefighters

05Corporate film and shooting

Show the quality that normally remains behind the product.

The story also takes shape in places where Mariscope designs, builds, checks and puts its systems in water. We have curated photo shoots and corporate films to show people, processing, testing and operational contexts with a language consistent with identity.

The images do not serve to fill the site: they make visible competence, scale and concreteness. The material feeds web, presentations, catalogs, social and institutional communication, creating a proprietary archive capable of supporting the brand over time.

A system, many tools

From identity to product. From product to market.

Mariscope has a shared base to tell technical innovation, customization and international presence on very different channels.

Brand → touchpoint

Operational cooperation

Identity, site, documentation and presentations share fairly solid rules to last and flexible enough to evolve.

Range → routes

Adjustable complexity

Products, applications and accessories can be explored without losing the depth required by technical interlocutors.

Photo + film

Owners Content

An archive built on real work makes the company recognizable beyond the single launch or document.

Continue with

Federico Fashion Style

Let’s build something useful.

Mariscope

Give a form consistent with what works under the surface.

Technical, precise, recognizable. Without becoming cold.

A complex range must be explored from different perspectives.

The documentation does not accompany the product. It's part of it.

The same grammar must work from the business card to a special configuration.

Show the quality that normally remains behind the product.

From identity to product. From product to market.

Operational cooperation

Adjustable complexity

Owners Content

Federico Fashion Style

Tell us what you are working on. We will start with the right questions and turn complexity into a clear path.