Project
Coltri Compressors
A digital ecosystem built to make a global industrial offer understandable, configurable and always accessible.
Client
Coltri Compressors
Period
2019–today
Category
E-commerce · Integrated systems · Website · UX/UI design
Visit the website
Visita coltri.comA partnership that evolves
From product to brand. From brand to system.
Coltri develops high pressure compressors for markets, applications and very different people. The challenge was not simply redesigning a site, but giving order to this complexity and turning it into a coherent experience.
Strategy, identity, content, development, electronic commerce and documentation work today as parts of the same ecosystem, designed to grow together with the company.
Customer
Coltri Compressors
Partnership
2019–today
Ambito
Brand, web, e-commerce, content
Markets
International and multilingual
A technical range becomes an understandable story.
Compressors, boosters, accessories and applications respond to different technical logics. We organized the offer starting from people’s questions, not from the company’s internal structure.
Navigation connects markets, uses and product families, allowing different interlocutors to quickly find the suitable solution without losing technical depth.
Coherence does not mean rigidity.
We have extended the identity to interfaces, catalogs, documentation, campaigns and content. Each contact point maintains recognisability, but retains the flexibility necessary for different markets and tools.
The design system makes evolutions faster and reduces inconsistencies between what the brand promises and what people really use.
A technical product can be purchased without oversimplifying it.
The product card combines specifications, variants, accessories and compatibility in a legible path. The configurator accompanies the choice and updates the offer without hiding the decisive information.
The e-commerce becomes an extension of the commercial process: it helps to understand, compare and configure before adding to the shopping cart.
Documentation stops being a hidden archive.
Catalogs, technical cards, manuals, spare parts, certificates and video tutorials are organized as a real support system. Filters and taxonomies connect each document to the family and the correct application.
The result is useful before sale, during choice and throughout the product life cycle.
The launch does not end the project. It sets it in motion.
The system continues to grow through new markets, products, languages and tools. Video production, photography, catalogs and campaigns keep the story updated and close to the real quality of the company.
The continuous collaboration allows us to intervene on the entire ecosystem, avoiding that strategy, image and technology take separate directions.
The result
One system. More ways to bring it to life.
Not a set of isolated materials, but a shared base that makes every evolution more consistent and faster.
Brand → product
Visual continuity
Identity, interfaces, content and documentation speak the same language.
Web + commerce
Connected Experience
Technical information, configuration and sale coexist in the same route.
2019–today
Continuous evolution
The project grows together with the company’s offer, markets and needs.
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Let’s build something useful.