Project

Vezzola

A system of identity and communication able to hold together industrial history, group society, yards, people and sustainability commitments.

Client

Vezzola S.p.A.

Period

2019–today

A long story should not be redesigned. It must still be readable.

Vezzola has been working in the construction world since 1957. In almost seventy years, dimensions, skills, society and responsibility change, but the accumulated value cannot be erased at any evolution of the brand.

The collaboration builds a system capable of protecting this continuity and, at the same time, giving them contemporary tools. Identity, brand architecture, institutional brochures, sustainability and photographic production become parts of the same industrial story: concrete, verifiable and usable every day.

Ambito

Branding and communication

System

Corporate + related companies

Output

Manuals, reports, brochures, photos

Sector

Construction and infrastructure

Partnership

2019–today

01Evolution of identity Vezzola

Change without losing sixty-seven years of recognisability.

The Vezzola brand preserves a sign born from the history of the company. The intervention does not seek an artificial break: it cleans proportions, readability and institutional signature to make identity more solid in contemporary applications.

The system defines variants, color, photo uses and composition criteria. From the strategic document to the construction site graphics, the company can thus speak with a coherent voice without sacrificing the character built over time.

Examples of application of Vezzola identity

02Brand architecture

Different companies. A relative that must be recognized.

Growth generates new perimeters: operational divisions, companies and initiatives must be able to have their own identity without seeming foreign to the group. For Concrete Italia we have developed a complete system, from logo to photography, to means, clothing, stationery and communication materials.

CavaVitis follows a different register, more tied to territory and environment. Consistency does not arise from making all brands equal, but from giving each clear rules, proportionate to its role and solid enough to last.

03Corporate communication

When the company is complex, the editorial project must order.

The institutional brochure is not a collection of photographs. It organizes history, production sites, skills, yards, economic data and territorial presence in a document that can be read by customers, partners, institutions and people who still do not know the company.

Photography, infographics, maps and tables share a precise hierarchy. The result remains technical when needed, but does not force the reader to decipher the operation of the enterprise before understanding its value.

Cover of the institutional brochure Vezzola

Page of the brochure Vezzola with data, infographics and site photography

04Sustainability Report

Sustainability becomes credible when data can speak.

The first sustainability budget Vezzola translates governance, product responsibility and process, environmental impacts, people, safety and territory into a document of sixty pages. The editorial project must make complexity accessible without simplifying what requires precision.

We built a language made of proprietary photographs, infographics, tables and visual breaks. Methodology and numbers remain verifiable; people, places and processing prevent the report from becoming an abstract exercise.

Sustainability Report Cover Vezzola 2023

Photovoltaic system taken from above for the story of sustainability

05Continuous photographic production

An industrial identity needs real images.

Cantieri, plants, means and people cannot be told for years with a single shoot or with generic images. We have built over time a proprietary archive that documents the company’s processing, territories and transformations.

Continuous production feeds brochures, reports, fairs, institutional materials and digital communication. Each photograph comes from a concrete use, but together the images form a visual memory of the enterprise and the work it realizes.

Vezzola operators during the installation of the asphalt on the A1-A22 di Parma hammer

Aerial resumption of Parma's new A1-A22 wheelbase

A system that continues

From history to tools. Give data to trust.

The identity is not closed in a manual: it becomes the common criterion with which Vezzola presents companies, skills, results and responsibilities to different interlocutors.

1957 → today

Recognizable continuity

The brand evolves by preserving memory, authoritativeness and character of the enterprise.

3 identity

Brand architecture

Vezzola, Concrete Italia and CavaVitis have distinct registers and a legible system of belonging.

60 pages

Sustainability accessible

Data, method, photographs and infographics transform the ESG commitment into a concrete document.

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