Project
Termo Industria
Rebranding, technical catalog and custom WordPress site in four languages to transform a long industrial history into an international system.
Client
Termo Industria
Period
Multiannual cooperation
Category
Branding · Website · UX/UI design
Visit the website
Visita termoindustria.comBrand, catalogue and international platform
Precision could not remain inside the product. It had to become an experience.
Termo Industria builds tools for the diver from a competence matured in the production of manometers and industrial thermometers. A story that goes through almost a century, the origins of the modern diver and four generations of the same family.
The project makes this depth recognizable and usable. Rebranding, manual, technical catalog and custom WordPress site are not separate outputs: they make up a system capable of presenting a complex range, talking to different markets and accompanying from the discovery of the brand to the configuration of the product.
Ambito
Brand, publisher and web
Platform
WordPress custom
Markets
4 languages
Output
Manual and catalogue
Instrument
Product Configurator
Innovate without erasing almost a century of competence.
The new brand must hold two dimensions together: the industrial heritage that has built authority and the ability to innovate products intended for professional, technical and recreational divers all over the world.
The pictogram preserves the link with history; logotype, proportions and compositions introduce a more contemporary and flexible language. Rebranding does not replace the company’s memory: it gives it a form capable of working on documents, interfaces, product and international communication.
The underwater world becomes a grammar, not a decoration.
The primary palette translates different marine depths; secondary colors introduce recognizable accents for content and families. Grills, DIN typography and a bookcase of icons designed on the product categories allow the system to remain technical without becoming cold.
Photography is also designed as an instrument: aerial, diving lifestyle and sea life build a coherent visual archive. The manual makes these rules available to those who produce catalogues, web pages and commercial materials, reducing interpretations and making the brand more consistent over time.
Eighty pages to make a truly complex range comparable.
Pressure gauges, depths, consoles, compasses, tubes, spare parts, quadrants and hands require an editorial structure capable of supporting different reading levels. The catalogue accompanies from the history and values to the specifications of each product, maintaining recognizable families, variants and possibility of customization.
Photography, product images, codes, measurements, materials, certifications and options coexist in a precise hierarchy. The document is not only a showcase: it is a commercial and technical tool that helps customers and distributors understand, compare and request the correct configuration.
An international site built around the range, not around a theme.
The site was developed on WordPress with a custom theme to transform product architecture into clear paths. Categories, archives and tabs manage descriptions, features, images and insights without reducing the offer to a sequence of pages all the same.
The platform is available in English, Italian, Spanish and Chinese simplified. Research, navigation and archive documentation make commercial and technical content accessible to different publics, maintaining visual consistency and editorial freedom on the four markets.
Customization is better understood when it can be tried.
The range includes combinations that a table alone cannot make immediate. The configurator allows you to choose the color of the protection, the dial and the hand, observing the result while the configuration takes shape.
The day and night mode also shows the bright behavior of the instrument. The route translates technical options into an exploratable experience and accompanies the person towards a more conscious commercial request, including the possibility to customize the dial with his own brand.
From history to use
One system. From the brand to technical choice.
The identity makes the company recognizable, the catalog organizes technical depth and the platform transforms products and options in routes accessible to different markets.
1934 → today
Contemporary legacy
Rebranding protects authoritativeness and memory by making them usable on current touchpoints.
80 pages
Compared range
The catalogue combines story, photographs, codes, specifications and customizations in a coherent hierarchy.
4 languages
International platform
WordPress custom, documentation and configurator accompany different publics without fragmenting the experience.
Continue with
Mariscope
Let’s build something useful.